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The Creator City brand playbook

The sequence
that scales.

Most agencies sell you a service. We sell you a sequence. Here's the exact order we build D2C brands in India , and why the order matters more than the budget.

Scroll through the playbook
Step 01 of 04 · Foundation
Starts immediately

Organic Social

Build the audience before you pay for it.

Every brand that scales fast has an organic foundation that makes paid ads trustworthy. We turn your Instagram and YouTube into a content machine , reels, carousels, community, trend response , all in your voice, on a daily cadence, before a single rupee goes to Meta or Google.

The insight

A brand with 20K real, engaged followers converts paid traffic 3× better than one without. This is the only sequence that works.

3.2×
avg. growth in engaged reach
Daily
content cadence, in your voice
0₹
ad spend needed at this stage
Launch reel
2.1M views
Live
Founder story
180K saves
Live
Trend response
4.8% ER
Live
Product tip
310K reach
Live
Organic Social
Store & Site

Unlocks:Once your organic baseline is set, your store needs to be ready for the traffic.

Step 02 of 04 · Infrastructure
Runs in parallel

Store & Site

Your store needs to convert before ads matter.

While social builds your audience, we build or rebuild your Shopify store in parallel. Fast, structured around your CAC target , so by the time we turn on performance ads, the store is ready to convert the traffic we send.

The insight

Most brands burn ₹5L+ on ads to a store that was never built to sell. We fix that before it happens.

34%
median lift in conversion rate
<2s
load time, mobile-first India
Parallel
runs alongside social, no lost time
PDP , hero section
Collection page
Cart & checkout flow
Store & Site
Performance Ads

Unlocks:With a converting store and a trusted brand, paid media stops being a gamble.

Step 03 of 04 · Scale
Once store is live

Performance Ads

Pour fuel on what's already working.

We run Google and Meta as one account against your blended CAC target, re-allocating spend weekly toward what's actually working. Not chasing impressions. Chasing CAC.

The insight

With a trusted brand and a converting store, paid media is no longer a prayer , it's predictable.

47%
avg. CAC reduction at 90 days
4.1×
median ROAS at 90 days
Weekly
budget reallocation cadence
Live , Campaign dashboard
Blended ROAS
4.1×
+0.6
CAC
₹612
-47%
Conversions
7,043
+24%
Spend eff.
94%
+18%
Revenue trend , 12 weeks
Performance Ads
Creator Amplification

Unlocks:Profitable paid media is the signal that it's time to add creator fuel.

Step 04 of 04 · Compound
Once ads are profitable

Creator Amplification

Turn your audience into a movement.

Once performance ads are converting profitably, creators multiply the effect. We cast from a bench of 6,000+ vetted creators scored on real conversion, brief them with proven hook frameworks, then run their content as organic + spark ads.

The insight

Creator content consistently outperforms static ads 2–3× on CTR. Combined with organic brand presence, the effect compounds indefinitely.

6,140
vetted creators, conversion-scored
2.9×
lift in paid revenue vs. static-only
38h
fastest sell-out, 61 creators, 1 brief
@aanya.skin
Beauty
Vetted
@fitfuel.in
Health
Vetted
@theloopdaily
Fashion
Vetted
@nimbu.fizz
F&B
Vetted
@vedalife
Wellness
Vetted
@roopam.beauty
Beauty
Vetted

Ready to run the
whole playbook?

We don't offer à la carte. We offer the full sequence because that's what actually works. Tell us where you are and we'll tell you where to start.